The Alexa “OOBE” – Out Of Box Experience is the first keystone moment that allows customers to get connected to their devices and to tailor and customize their devices into something uniquely their own. The experience is ephemeral however, ever so vital to get right the first time.

Customer Problem

Dae Gee was unable to attract the Korean demographic to Westminster due to the fact that the majority of the Korean population residing in Aurora, CO. However, the owner Joseph Kim, wanted to offer Korean food to be inclusive for all people and a bedrock for his local community. Furthermore, Dae Gee also did not have an online presence (web/social media), distinctive identity, or interior design.