AT&T Digital Life
Company
AMAZON
Role
SR. UX DESIGNER
Overview
The Alexa “OOBE” – Out Of Box Experience is the first keystone moment that allows customers to get connected to their devices and to tailor and customize their devices into something uniquely their own. The experience is ephemeral however, ever so vital to get right the first time.
Customer Problem
How do I optimize DL experience for the circular display? The circle in itself is a unique form factor. Questions about the functionality, compact display and how to integrate the bezel control were some questions and challenges that I had to answer.
Design Tenets & Process
Customer Goals
Top Customer Interaction Data
Information Architecture
Interaction Pattern
Wireframes & Interaction
GUI
Impact
AT&T In Store Exposure
Gear S2 is the exclusive wearable device for Digital Life. And all the marketing collaterals and in store promotion features the GEAR S2, which according the AT&T is a value of 2.4 million dollars, a sales lift of 8%.